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People don't always change
But their roles might change
A framework for understanding stakeholders
when the context of change shifts
Same People. New Situation. Different Roles.
7 Roles of Change™
One person does not always have just one role.
Why
7 roles?
In change, each stakeholder may have different perspectives, motivations, influence, and readiness.
The same person might support change in one situation
but have a different attitude when the context changes.
7 Roles of Change™ helps us...
7 roles, 7 perspectives
No role is "good" or "bad"
Each role reflects how stakeholders relate to change over time
Roles do not
just happen
The roles of stakeholders are linked to the context of change.
When the context changes, the relationship between stakeholders and the change may also change.
The beginning of a role
Roles can change
When the situation changes
The same person does not always mean they will have the same role.
When the context changes, the relationships, influence, and importance of stakeholders may also change.
SAME PEOPLE.
DIFFERENT CONTEXT.
DIFFERENT ROLES.
SEE DIFFERENT
Seeing More
Look at stakeholders beyond just their visible titles or roles.
01
ACT WITH PURPOSE
Practical Application
Apply this understanding to adapt communication and engagement methods to suit the situation.
03
UNDERSTAND CONTEXT
Understand the context
Understand that situations can change the relationships and roles of each individual.
02
From understanding
Towards implementation
7 Roles of Change™ does not stop at knowing the 7 roles, but helps learners see stakeholders in complex contexts more clearly and apply that understanding to real-world situations.
04
Learn through
Changing Situations
Frameworks become more meaningful when learners see that
the roles of stakeholders can change according to real-life situations.
01
SCENARIO
Simulation Scenario
DISCOVER
Discover new perspectives
02
03
SHIFT
See the change
02
02
See the change
SHIFT
SHIFT
When the situation changes
Everyone may view the same thing
differently
ONE CRISIS.
MANY
PERSPECTIVES.
7
STAKEHOLDERS
7
PERSPECTIVES
DIFFERENT RESPONSES
ONE
SITUATION
